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In the fiercely competitive and ever-changing watch market, many companies are actively seeking effective paths for breakthrough and development. In fact, no matter the industry, it can't escape these seven cycles: Start-up Phase - Growth Phase - Maturity Phase - Integration Phase - Rebirth Phase - Harvesting Phase - Transition Phase. This article will delve into the development trajectory and future direction of OEM watch manufacturers.
In the start-up phase, OEM watch manufacturers have limited resources and recognition. At this time, they should focus on niche markets and accurately position target customers. For instance, concentrating on the field of vintage mechanical watches, targeting consumers with strong nostalgic feelings, meticulously crafting each product to replicate vintage charm from the dial texture to the style of hands. Additionally, setting up a small but highly skilled production team to strictly control product quality, establishing a good reputation with high-quality products.
Entering the growth phase, OEM watch manufacturers need to increase resource investment. In terms of products, they should diversify product lines, launching watches of different series, functionalities, and price points to meet diverse needs. In channel expansion, besides solidifying offline exclusive stores, they should vigorously develop e-commerce platforms to broaden the sales network. Brand building is also crucial, enhancing brand awareness through advertising campaigns and hosting brand events.
When the industry enters the maturity phase, the market tends to be saturated with intense competition. OEM watch manufacturers need to deeply explore customer needs, offering personalized customization services such as custom dial patterns and strap materials to satisfy consumers' desire for uniqueness. Meanwhile, they should increase investment in research and development, launching products integrated with new technologies, such as smartwatches with deeply optimized health monitoring functions, bringing a new experience to consumers.
The integration phase is a crucial stage for reshaping the industry landscape. OEM watch manufacturers can integrate upstream and downstream resources through mergers, acquisitions, or strategic collaborations. For example, a watch brand acquiring a movement manufacturing company to achieve independent research and production of movements, which reduces costs while enhancing product quality control capabilities. They can also collaborate across sectors with fashion brands, leveraging both brands' influence to launch joint watches, exploring new markets.
In the rebirth phase, the industry faces significant changes. OEM watch manufacturers must be brave to break tradition and actively explore entirely new business models.
Through previous efforts, OEM watch manufacturers have accumulated rich experience and a stable customer base in the harvesting phase. At this stage, they should consolidate existing advantages and continuously optimize products and services.
The transition phase requires OEM watch manufacturers to always maintain sharp market insight and proactively layout emerging fields. With the development of virtual reality and augmented reality technology, they should explore its integration into watch design to create smart wearable devices with entirely new interactive experiences. Simultaneously, they should actively participate in the formulation of industry standards, leading industry development directions to ensure a dominant position in the fiercely competitive market.
The watch industry faces various challenges and opportunities at different development stages. Only by precisely grasping the characteristics of each stage and formulating and implementing corresponding breakthrough strategies can OEM watch manufacturers stand out in the competitive market and achieve sustainable development.
